Investment & Sponsorship Opportunities
"The equestrian community is comprised of people who are generally well-educated and have a large disposable income" it is my pleasure to work diligently to make our sport affordable
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Show Jumping Overview
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Show Jumping is a very expensive sport and, like all other Olympic Events, Athletes cannot make it to the International Level without the help of valuable Sponsors and/or Investors. Other levels of competition is substantial and international recognition given to sponsors makes investing in athletes rewarding.
We are seeking the support of Investors and/or Sponsors in order to continue working our way to the Olympic level. The investment would be used to acquire, train, care for, and compete with horses we have chosen and believe have the ability to be successful in the Global Hunter Jumper and at the Grand Prix level, both Nationally and Internationally. Heatherton Show Jumpers is looking for a Sponsor who wishes to represent the United States.
Addition to supporting an athlete, investing in an elite sport such as show jumping creates many excellent opportunities to broaden networks in a higher class community who are known to be "... well-educated and have a large disposable income" (USEF demographic study).
Benefits of Investing in Show Jumping
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Exposure
The horses invested in will compete at major shows for an average of 20 weeks per year. The higher level competitions they will be attending usually attract over 600 horses accompanied by trainers, riders, grooms, blacksmiths, veterinarians, the media, etc. who will be exposed to the company during their stay. In Addition with Elite Sponsorship the following may apply:
- Advertising while Competing
- ◦Coolers and Grooms outfits before and after classes
- ◦Signs on the horses' stalls
- ◦Signs in the lounge areas
- ◦Signs on the horse trailer/transportation
- ◦Custom made jump with company logo and colors
- ◦Access to VIP Section at all events
- Welcoming automobile and semi transport sponsors
Networking
Horse shows provide many opportunities to meet new people and create valuable business contacts. The non-traditional business atmosphere makes starting conversations easy and invites a wide variety of people to come in contact.
Return on Investment
Past experience and realistic projections suggest a 22% ROI on average.
Sources of Revenue
- ◦Prize money from competitions
Excitement
Owning a top level horse and following its progress can be very exciting! The ultimate goal of this sponsorship opportunity is to find international caliber horses that will represent our demographic area in the United States, as well as sponsoring business all over the world. Sponsors will be invited to come watch and cheer while their horses are competing and given updates about their horses on a regular basis. This investment brings about more excitement then typical stock market ventures!
We have a range of sponsorship levels developed starting at $5000 up to owning your own horse. Please don't hesitate to contact us if you are interested in sponsoring horses and rider.
US Horse Industry Statistics
According to the United States Equestrian Federation, the median income for horse owning households is $60,000 per year; a criteria which may describe an ideal target market for many corporate requirements. Sponsoring an international calibre rider will present an opportunity to display product or logos to many of the 7.1 million Americans involved in the horse industry, not to mention the larger, undefined equine audience. FEI riders competing at international events at worldwide destinations (eg., Great Britain, France, Italy and Germany) present an immediate opportunity to reach an international audience.
The general trend of the equine culture is to be outdoors. Equestrians drink lots of thirst quenchers, wear weather-driven and/or athletic clothing and eat on the run ie. nutritional bars, fruit and fast foods. They tend to be on the road, use cell phones and stay at hotels. They cover a possibility of three or more generations, ranging from six years to sixty-six years of age.
Resources listed below:
- US Equestrian Foundation Demographics
- American Horse Council Horse Show Statistics
- American Horse Council Recreational Statistics
The Horse Industry
Economic Impact # of Americans Involved # of Full-Time Jobs # of Horses Total Taxes Paid
$112.1 Billion 7.1 Million 1.4 Million 6.9 Million $1.9 Billion
Highlights of the national study include:
- There are 9.2 million horses in the United States.
- 4.6 million Americans are involved in the industry as horse owners, service providers, employees and volunteers. Tens of millions more participate as spectators.
- 2 million people own horses.
- The horse industry has a direct economic effect on the U.S.of $39 billion annually.
- The industry has a $102 billion impact on the U.S.economy when the multiplier effect of spending by industry suppliers and employees is taken into account. Including off-site spending of spectators would result in an even higher figure.
- The industry directly provides 460,000 full-time equivalent (FTE) jobs.
- Spending by suppliers and employees generates additional jobs for a total employment impact of 1.4 million FTE jobs.
- The horse industry pays $1.9 billion in taxes to all levels of government.
- Approximately 34% of horse owners have a household income of less than $50,000 and 28% have an annual income of over $100,000. 46% of horse owners have an income of between $25,000 to $75,000.
- Over 70% of horse owners live in communities of 50,000 or less.
- There are horses in every state. Forty-five states have at least 20,000 horses each.
Numbers of Horses
The study concludes that there are 9.2 million horses in the U.S., including horses used for racing, showing, competition, sport, breeding, recreation and work. This includes horses used both commercially and for pleasure.
Specifically, the number of horses by activity is:
“Other” activities include farm and ranch work, rodeo, carriage horses, polo, police work, informal competitions, etc.
The Diversity of the Industry
The results of the study show that the horse business is a highly diverse industry that supports a wide variety of activities in all regions of the country. It combines the primarily rural activities of breeding, training, maintaining and riding horses with the more urban activities of operating racetracks, off-track betting parlors, horse shows and public sales.
Income Levels
The study dispels the ms-perception that the horse industry is an activity only for wealthy individuals. In fact, the horse industry is a diverse activity with stakeholders including recreational and show horse riders, and moderate-income track, show and stable employees and volunteers.
- Approximately 34% of horse owners have a household income of less than $50,000 and 28% have an annual income of over $100,000. 46% of horse owners have an income of between $25,000 to $75,000.
- Over 70% of horse owners live in communities of 50,000 or less.
- Order the Complete National Economic Impact Study
Horse Council Statistics
Participation
4.6 million people are involved in the horse industry in some way, either as owners, employees, service providers or volunteers. This includes 2 million horse owners, of which 238,000 are involved in breeding, 481,000 in competing, 1.1 million involved in other activities, 119,000 service providers and 702,000 employees, full- and part-time and 2 million family members and volunteers. That means that 1 out of every 63 Americans is involved with horses.
The Size and Impact of the Industry - Gross Domestic Product
- The study documents the economic impact of the industry in terms of jobs and contribution to the Gross Domestic Product (GDP).
- The study’s results show that the industry directly produces goods and services of $38.8 billion and has a total impact of $101.5 billion on U.S. GDP.
- It is strong in each activity with racing, showing and recreation each contributing between $10.5 and $12 billion to the total value of goods and services produced by the industry.
- Specifically, the GDP effect for each (in billions of dollars) is:
Direct Total
Employment
- The industry employs 701,946 people directly. Some are part-time employees and some are seasonal so this equates to 453,612 full-time equivalent jobs.
- The industry supports a total of over 1.4 million FTE jobs across the U.S. as follows:
Direct Total
- Recreation 128,324 435,082
Taxes
- The industry pays a total of $1.9 billion in taxes to federal, state and local governments as follows (in millions of dollars):
- Owning or sponsoring a horse has tax benefits
This information is provided for your information in hope of you having a better understanding of our industry
